Client Profile: Quality Wool

Strong Growth Path

A BUOYANT agricultural industry is triggering healthy investment and expansion and one, “home-grown’’ South Australian business charting a strong pathway forward is Quality Wool.

Soon to celebrate its 25th anniversary, the business earlier this year became one of the largest, independent, locally-owned and operated wool brokering companies in the Australian industry.

From small beginnings in 1991, it set about developing a major footprint in SA and later into Victoria, and it has since launched into New South Wales and Queensland, as well as expanding its Victorian operations.

Quality Wool has company-owned wool handling centres at Port Adelaide, Naracoorte, Dublin and Jamestown in SA and at Geelong, Bendigo, Ballarat and Benalla in Victoria, and earlier this year it extended its reach with wool stores at Ararat and Edenhope in Victoria, as well as at Parkes, Wagga Wagga and Orange in NSW.

The company now supports farming families throughout SA, Victoria, NSW and across to Western Australia, whose wool clips find destinations largely in China, but also throughout Southeast Asia.

Quality Wool has long-term relationships with international woollen mills, particularly in China and Vietnam, where its trusted partnerships with textile leaders have aided vital marketing opportunities for its clients.

Managing Director Mark Dyson said the latest expansion into new territories was a natural progression for the business and it was now targeting strong consolidation and further growth.

“It allows some economies of scale and we can get a stronghold on other areas,’’ Mark said.

“We are excited and we look forward to increasing our marketing services and support and further expanding our brand throughout eastern states.

“Rural commodities have been steady, but they largely appear to be on a firm footing going forward and this is encouraging for agribusinesses.

“We keep it pretty simple. Our core focus is to assist growers with their sheep and wool production and to devise selling strategies for them that deliver maximum profits.

“We have been very successful in building strong loyalty with our grower client base and we are looking to continue this under our expanded structure.’’

Mark put Quality Wool’s success down to its people and the passion and support they have for the industry, farming families and rural communities.

The company is renowned for its personal understanding and relationships with clients; global wool market knowledge; stability of its team; and, as a result of its business structure, ability to be highly responsive.

Meanwhile, sitting alongside Quality Wool today is a flourishing livestock marketing business, Quality Livestock, which now allows an all-round, high quality service to be provided to clients.

In a short period since 2011, Quality Livestock has become a preferred marketer for sheep, lamb and cattle producers throughout SA.

It has grown rapidly and has become a major seller at saleyards and to abattoirs, where it has developed strong relationships.

Quality Livestock comprises a strong contingent of well respected livestock representatives and agents located throughout SA, however, it also has its own eyes on expansion into Victoria and New South Wales, so the team is set to build soon.


Quality Wool – Visit

Quality Livestock – Visit

This communication provides general information which is current as at the time of production. The information contained in this communication does not constitute advice and should not be relied upon as such. Professional advice should be sought prior to any action being taken in reliance on any of the information. Should you wish to discuss any matter raised in this report, or what it means for you, your business or your clients' businesses, please feel free to contact us.

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